Not Just My Opinion


Have you ever heard the phrases “beauty is in the eye of the beholder” or “I like what I like” when someone is dismissing your design? Too often good designs are dismissed for aesthetic differences instead of appreciated for its intrinsic value.

Many features of good design are objective, not subjective, and can be either qualified or quantified with predictable results.

Together we will delve into the psychology, physiology, and mathematics of design principles for two key purposes:

Validating our * designs

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