Moving Beyond Pretty


Have you ever heard the phrases “beauty is in the eye of the beholder” or “I like what I like” when someone is discussing your design? Or maybe design is your arch nemesis and you dread it. Too often design is only looked at for aesthetic and visual appeal, while purpose, goal, and usability are ignored. Many features of good design are objective, not subjective, and can be either qualified or quantified with predictable results.

Together we will delve into the psychology, physiology, and mathematics of design principles for three key purposes:

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