Approachable Accessibility
Planning for Success

Approachable Accessibility: Planning for Success by Martine Dowden and Michael Dowden

For those looking to start an accessibility practice at their company – or simply to ensure that nothing slips through the cracks – the book includes a guide to creating your very own accessibility action plan. Having a well-documented plan of action is an essential step in the long-term success of any initiative. Get started with web accessibility using Approachable Accessibility today.

About the Book

Understand the realities of modern web accessibility and what considerations should be made to include everyone. There are hundreds of millions of people who are being left out every single day on the web due to disability or circumstance. The purpose of web accessibility is to remove barriers and bring the information, services, and functionality of the web to as many people as possible so they can be included in this global community.

Approachable Accessibility makes the topic of web accessibility as approachable as possible to help every web professional become an accessibility advocate at their companies, on their projects, and in their communities. This discussion will go beyond the buzzword to explore the impact our designs and decisions have on real people, along with the ethical, legal, and financial incentives for accessibility prioritization.

For those who are ready to get started the book covers tools and techniques for testing websites or web applications for conformance to the Web Content Accessibility Guidelines. Because we very rarely work in a vacuum the book also covers how to educate your team or company management on web accessibility as well as persuading them to invest time and money in accessibility.

For those looking to start an accessibility practice at their company – or simply to ensure that nothing slips through the cracks – the book includes a guide to creating your very own accessibility action plan. Having a well-documented plan of action is an essential step in the long-term success of any initiative. Get started with web accessibility using Approachable Accessibility today.

Panel: Accessibility in front-end development - Kilian Valkhof & Hidde de Vries & Martine Dowden

What You’ll Learn

  • Discover various ways that website design can exclude or even harm users
  • Gain an understanding of the Web Content Accessibility Guidelines (WCAG) 2.1
  • Put together an accessibility action plan for your organization
  • Explore tools and techniques for evaluating your existing websites

Who This Book Is For

Web designers and developers who want to know more about web accessibility or just want to know how to get started; tech leaders who need help building an accessibility practice or convincing their company to invest in web accessibility; project managers and owners making scope decisions for a project.

Table of Contents

  1. Why Should I Care About Accessibility?
  2. The Road to Accessibility
  3. Getting Your Team on Board
  4. Getting Started
  5. Creating an Action Plan
  6. Tools, Technologies, and Resources

What Are People Saying About the Book

If you are a web designer, merchant, application developer, or almost anyone else responsible for the design or maintenance of a website or application, you need to understand how WCAG and ADA impact your design criteria. This short but informative book gives open source tools, process and tips for meeting WCAG 2.1 guidelines as well as practical steps and wisdom on understanding what is possible and what is most important. A useful resource and one that is easy to read and understand.

Ed Barton, August 12, 2019

This book gives great context, practical advice, and a very approachable starting point for adopting and improving accessibility practices in web development.


I found the experience of viewing both my own work and others’ through the simulation tools that they suggested enlightening. Even just getting around with a keyboard is hard enough on some sites. You might as well forget it if you can’t pick up the mouse to click the tiny, low contrast buttons with shaking hands.


I can only imagine what it’s like to deal with such fundamental problems. I found the suggestion of including differently abled people and outside experts in accessibility in projects very convincing.


I learned a lot. Great read.

Joshua, July 20, 2019

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